Cheer (Social Media)
UI/UX App
Cheer is an online community platform for artists to share their work, give and receive feedback on their work, learn creative skills from one another, and open their own online store. Aside from connecting with others, users can also save any work or tutorials as mood boards.
Feature: 2020-2021 Voice Award: Juan Escalante - Inclusive Teaching
Background
Unlike other similar apps—Behance, Instagram, Dribble, etc. where creatives are able to share their work, the notion of likes are not the main focus within Cheer’s platform; as a result, only the artist will be able to see the amount of people who like their work. Cheer encourages their users to inspire and support one another as a way of improving their creative journey.
User Personas
Common wants and needs with Cheer:
An social media platform that focuses on encouraging users to give feedback to each other
Learn from other artists/designers
Help other creatives along with themselves grow
Set up an online shop from within the same platform
Save work that they find to be inspiring and save them for future references
Competitive Audit
A few popular creative social media apps are studied in both analyses. The UI analysis consists of branding aspects while the UX analysis includes key features in each app.
Colors and Typography
The colorful palette reflects a joyful, lively, and welcoming feel to the app complimented by the use of a sans serif font to maintain a contemporary, clean, and simple aesthetic.
Objective
The main focus is to generate a welcoming and encouraging community—hence the name, Cheer, for artists to seek comfort in sharing their work for tips of improvement from other artists’. Additionally, the opportunity for creatives to sell their original product creations is another form of support all served within the same platform.
User Journeys
Based on the user journeys, it provided confirmation that users are able to:
Efficiently give feedback on work
Set up and manage their own online shop
Communicate with other users
Access saved posts
Track their purchase history
Browse through work, shops, and learning materials
Receive activity notifications
Post work or tutorials
UI Sketches and Wireframes
As final sketches led to the development of wireframes, alterations in the layouts continued to carry on with user testing in order to maintain a user-friendly experience.
