Puffs Bakery
Branding & Packaging
Puffs is a pâte à choux—also known as a cream puff bakery that aims to make their customers feel joy with every bite through their deliciously, delicate pastries. Their brand reflects the sweet and delightful nature of their identity and products through the use of bright colors and playful visuals.
Birthday Decoration Toppers
Each package comes with six toppers (two of each design). A custom typeface is used as the body copy on the back of the package to add a more personal and delicate touch to the product, brand, and message. Every topper along with the packaging is designed with a celebratory look and feel. Additionally, the toppers are washable and reusable.
Logo Type Treatment
Inspired by the flow of custard when being piped.
