Wuff (Pet Service)
UI/UX App
Wuff is a mobile app that conveniently searches for dog walking and dog sitting services for owners. Users do not need to worry about searching through numerous options in order to find the perfect match as Wuff only partners with certified and highly-rated dog caretakers. Although there are many other apps that provide similar services, Wuff specializes in quickly finding reliable services with just a few clicks.
User Personas
Common Goals:
Easy to navigate
Quick bookings
Reliable and trustworthy services that can be booked at any time
Point of View Statements:
Alicia is a busy business owner who depends on spontaneous bookings for when she works over time.
Gabby needs the app to be simple enough for her to use and trust the services provided.
Cory–father and writer relies on quick bookings as he does not have time to browse through many options.
User Storyboard
Low-Fidelity Prototypes
Paper prototypes were created to narrow down the concept and features of the app as well as establish the user's flow. After much observations and evaluations conducted based on users that were asked to test out the prototype without any guidance, it was advised for the app to have a clearer way of displaying the progress of booked services being tracked.
Branding Identity
Visuals consist of rounded edges to reflect its friendly and welcoming nature in providing a sense of trust when interacting with the brand and services.
